Let's follow the steps below to calculate and prepare a marketing plan budget. Step 1: Define the budget percentage based on the established objectives. have: Increase brand awareness by 10% in the next 6 months Improve customer retention by 10% in one year Increase the company's sales by 5% in one year. We can talk about 3 key objectives: awareness, retention and sales.
The first step will be to establish the lithuania number data percentage of money we will dedicate to each of these objectives based on the analysis of internal and external factors, whether the company needs branding or not, etc. Step 2. Define those channels that you consider should have a presence according to your Customer Journey and the objectives set.Broadly speaking, it is about making functional estimates for each channel, understanding that some channels are easier to estimate than others, and that in the paid world, in some cases we are going to use CPC, in others CPM and in others CPV.
